Industry Challenges: Acting Local, Being Global – Subscription Insights from the UK for International Growth
Industry Challenges: Acting Local, Being Global – Subscription Insights from the UK for International Growth
Mark Judd (CDS Global) shared how UK publishers are adapting to change through bundling, memberships, and customer empowerment.
Print is becoming a premium experience, while flexibility and transparency now drive loyalty. Examples like Empire VIP show how paid memberships with exclusive access can more than double revenue per reader.
His advice: test, bundle, and give control back to customers — when they manage the relationship, they stay longer.
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