Scotch and Watch Live: Opportunities for publishers as Big Tech switches mission

Ricky Sutton and Chris Duncan delivered a sharp, fast-moving live edition of Scotch & Watch, unpacking how Big Tech’s dominance is fracturing — and why that’s good news for publishers.

They forecast antitrust breakups for Google and Meta, the rise of “pay-per-crawl” AI licensing, and a return to direct sales powered by AI agents.

Their rallying call: “Publishers didn’t fail — a wrong thing was done to us. The turning point has already happened. Be proud of what you do.”

Scotch and Watch Live: Opportunities for publishers as Big Tech switches mission

Transcript

share