The Attention Paradox: Why Media's Biggest Asset is Vanishing ... And What To Do About It
The Attention Paradox: Why Media's Biggest Asset is Vanishing ... And What To Do About It
Brady Brim-DeForest (CEO, Kudu) explored how attention — media’s core currency — is being redefined in the age of AI.
As algorithms reshape consumption, he urged publishers to focus less on reach and more on resonance, emotion, and authenticity.
Future media, he predicted, will be personalised, outcome-driven, and emotionally intelligent — where “credibility and meaning” become the new metrics of value.
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