Beyond Search: Hearst’s Playbook for Navigating a New Reality
Beyond Search: Hearst’s Playbook for Navigating a New Reality
Joe Martin shared Hearst’s strategy for thriving in a world of AI summaries and shrinking search traffic: focus on brand trust, engagement, and community. By developing membership programs, global events, and premium experiences, Hearst is building direct connections with audiences and advertisers to make its brands indispensable beyond search.
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