Subscription 3.0: Why Value Is the New North Star
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Kerin O'Connor is founder and CEO of Atlas, a strategic consultancy for subscription and membership businesses. Atlas works with B2C, D2C and B2B media companies across the UK, Europe and North America. Its advice is rooted in actionable, practical, and profitable recommendations -spanning areas like cohort intelligence, value architecture and marketing strategy. The Atlas mission is to help make clients' subscribers worth more. Kerin was previously the long-standing chief executive of The Week at Dennis Publishing, where he led sustained subscription and circulation growth. He is based in London.