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Dmitry Shishkin Independent Media Advisor World Editors Forum / WAN-IFRA

I help organisations make clearer strategic decisions about content, audiences, and priorities by connecting editorial ambition with audience insight, product strategy, and business reality. At the BBC World Service, I led the implementation and scaling of the user needs framework, turning audience research into a practical editorial model now widely used across the industry. Since 2020, I have advised organisations including Condé Nast, Yahoo, Globo, and Ringier, working with boards and executive teams across editorial, product, and data.