The Enduring Effectiveness of Premium Print Advertising: What the Data Shows
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Amanda Wigginton is a commercial strategy and audience insight specialist focused on turning customer knowledge into tangible, long-term business growth. Through her independent consultancy, she works across B2B and B2C sectors - helping brands, agencies, and publishers interpret and unlock commercial value through deep audience understanding, actionable data strategies, and company-wide transformation.
Alongside this, Amanda serves as insight specialist for PPA Magnetic, representing UK publishers, and helping to shape future industry measurement solutions, and prove advertising ROI. Previously the Group Customer Strategy Director at TI Media, she has a proven track record of helping organisations make data work for their bottom line.