The Prosumer Play: Every Sports Story Is a Business Story
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Adam White is the Founder and CEO of Front Office Sports (FOS), the leading multiplatform media and news organization covering the business of sports.
He founded FOS in 2014, while still in college. In 2024, RedBird IMI, the investment platform led by Jeff Zucker, took a majority stake in the company. Today, FOS delivers more than 200 million social impressions, 35 million newsletter opens, 30 million video views, and 2.5 million page views each month.
Adam also oversees Front Office Sports Studios, a television, film, digital, and brand studio driven by a passion for bold, premium storytelling that captures greatness in motion.
For his contributions to sports media, White has been recognized as a Forbes 30 Under 30 in the sports category, as well as a University of Miami 30 Under 30.
White received his B.S. in Sport Administration from the University of Miami and lives in New York City.
Colin Morrison is founder of Flashes & Flames: The Global Media Business Weekly and organiser of the 'Monetising B2B' conference. He is a former journalist who has been CEO of media, news and information companies in the UK, EU and AsiaPacific, including for Axel Springer, RELX, Future, Hearst, EMAP and ACP. He was an adviser on education to successive UK governments and was awarded the CBE by the late Queen Elizabeth.