22 Oct

Lessons from America: What Media Owners Can Learn from Selling Advertising in the USA

Revenue

Jim Elliot shared insights on market entry for global publishers eyeing the US. He stressed realistic budgeting, regional focus, and trusted local representation. The discussion positioned partnerships and legal awareness as key to profitable cross-Atlantic expansion.

Speakers

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Jim Elliot Founder, James G. Elliott Inc., USA
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Alastair Lewis President and CEO, FIPP, UK
Please register to view the transcripts.