22 Oct

Retail Media: How Media Companies Can Compete (or Collaborate) in a Market Reshaped by E-commerce and AdTech

Revenue

Jovan Protić explained how retail media—ads placed on e-commerce sites—is overtaking traditional digital formats. He urged publishers to form alliances with price-comparison platforms and retailers to capture performance-driven ad budgets and secure a stronger role in the commerce-media ecosystem.

Speakers

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Jovan Protić Vice President of the Management Board, Ringier Axel Springer Polska
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