22
Oct
How Burda Navigates Structural and Organisational Shifts in Uncertain Times
StrategyMartin Wissa (Burda Germany) outlined how Europe’s largest magazine publisher is re-engineering its structure to stay agile amid AI disruption and Google traffic declines.
Burda is shifting from reach to engagement, building direct user relationships through paid apps, e-commerce, and lead-generation partnerships — reducing reliance on ad-driven models.
Wissa emphasized entrepreneurial teams, lean tech, and decentralised agility: “Every brand team must act like business owners — fast, experimental, and on mission.”
His core belief: change the culture first, then the structure.
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