22 Oct

Subscription Growth Without Gimmicks: How the 168-year-old The Atlantic Maintains An Edge in the Multiplatform World

Revenue

Meera Garibaldi (Chief Growth Officer, The Atlantic) explained how the 169-year-old brand grew to 1.4 million subscribers through clarity, conviction, and trust in its audience.

The Atlantic’s mission — to uphold independent journalism and the American idea — underpins a premium model with subscribers paying $80+ a year.

Garibaldi rejects free trials and gimmicks: “Either people are willing to pay, or not — so ask them to pay.”

Speakers

image
Megha Garibaldi Chief Growth Officer, The Atlantic
image
Natasha Christie-Miller Chairwoman, Sifted
Please register to view the transcripts.