22 Oct

The rise of Creators: Can (or How Can) established media lean into creator economy growth

Creators

Jacqueline Loch (AZURE) explores how legacy media can thrive in the creator era with Jacob Donnelly and Lucy Kueng.

Creators move fast, connect directly, and own their audiences — while traditional media must unlearn old habits and build lean, collaborative models.

Kueng put it bluntly: “The audience is already at the party — it’s time for media to gate-crash.”

Speakers

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Lucy Küng Professor, Advisor, NED and Author, Switzerland
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Jacob Donnelly Founder, A Media Operator, USA
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Jacqueline Loch EVP Strategy & Revenue, AZURE Media. Canada
Please register to view the transcripts.