23
Oct
Hidden Gems: Transforming underutilised media assets into revenue-generating streams
RevenueNation Media Group’s Monicah Ndung’u revealed how Africa’s largest media house is unlocking new value from its own archives, brands, and audiences. By reimagining traditional assets—from photo libraries and magazines to podcasts, events, and digital obituaries—the company is creating fresh revenue and cultural relevance. Her message: innovation in emerging markets starts with rediscovering the worth of what publishers already own.
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