23 Oct

The New Rules of Media Licensing and Platform Revenues: From Syndication to Brand, Endorsement, AI and IP

Licensing

Media licensing is moving from the sidelines to the strategy table. Andrew Hughes and panelists explored how publishers can unite around AI-era rights management, collective bargaining, and new brand partnerships. From Time Out’s global markets to RBA’s events and Immediate Media’s endorsements, speakers showed how data, collaboration, and creativity can transform IP into scalable, multi-channel revenue streams fit for the next media economy.

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