23 Oct

Measuring Media’s True Value: How Media Drives Economic Growth

Media Value

Karen Howe presented new research quantifying media’s contribution to national economies, showing that advertising investment fuels jobs, culture, and democratic health. She urged collaboration across the industry to prove media’s economic impact, shift the narrative from “journalism in crisis” to “media as growth engine,” and keep ad dollars local.

Speakers

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Sarah Thompson Executive Managing Director, Classroom, Canada
Please register to view the transcripts.