23
Oct
The Manga Playbook: Monetisation Lessons from a Japanese Media Powerhouse
RevenueKodansha’s Yoshinobu Noma revealed how Japan’s manga industry turned storytelling into a global, multi-platform empire. Through its “one source, multi-use” model, Kodansha expands hit manga into anime, games, and merchandise, using digital platforms and fan engagement to grow revenue and build enduring communities worldwide.
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