23
Oct
When AI Overviews Is the Front Page: The Future of Audience Discovery in the Post-Search Era
As search gives way to AI-driven discovery, publishers face an existential shift in how audiences find content. David Buttle analysed how ChatGPT, Google AI Overviews, and new interfaces are redefining referral traffic, warning that publishers must adapt their models, assert control of data use, and build direct reader relationships to stay visible and profitable.
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