Michelle Myers showed how publishers can monetise existing content through structured licensing of awards, quotes, and logos. Rights Media’s AI tools now track and monetise unauthorised use, offering a quick, high-margin way to diversify revenue as ad and search income shrink.

PressReader and Prisa Media outlined how digital editions and B2B distribution extend reach and revenue for Spanish-language journalism. Their collaboration combines premium app experiences with monetisation through hotels, airlines, and global partnerships, enriching reader loyalty and brand visibility worldwide.

Gala detailed how it turned celebrity coverage into a global social-media powerhouse, generating billions of monthly video views. By pairing exclusive red-carpet access with brand partnerships, the team has built new revenue from events, luxury collaborations, and influencer-style storytelling.

Jovan Protić explained how retail media—ads placed on e-commerce sites—is overtaking traditional digital formats. He urged publishers to form alliances with price-comparison platforms and retailers to capture performance-driven ad budgets and secure a stronger role in the commerce-media ecosystem.

Jim Elliot shared insights on market entry for global publishers eyeing the US. He stressed realistic budgeting, regional focus, and trusted local representation. The discussion positioned partnerships and legal awareness as key to profitable cross-Atlantic expansion.

This panel showed how events extend journalism into real-world engagement. Speakers shared models from Money 2020, Politico’s pop-up pubs, and Forbes Spain’s brand communities—revealing that events thrive when built around audience purpose, measurable outcomes, and authentic editorial alignment.

Terrapinn detailed how AI streamlines operations and improves event experiences—from 24/7 attendee chatbots to sales forecasting and personalised marketing via WhatsApp. Their agile “test-fast, scale-fast” approach has embedded AI across 90 events, boosting both efficiency and customer experience.

Maija Koski shared how Finnish lifestyle brand Koti & Design expanded globally through AI-assisted translation. By combining generative tools with human editing, Aller created a cost-efficient workflow to reach English-speaking audiences and new advertisers while preserving journalistic tone.

Henry Zhang described how Chinese publishers are integrating AI across professional, educational, and mass-market publishing. He positioned quality data as essential to ethical AI, calling for global standards that ensure credible, traceable, and commercially sustainable content creation.

Liu Jing traced the 75-year evolution of Chinese National Geography, highlighting its success in blending science, art, and business. The magazine’s experiential travel, exhibitions, and social-media ecosystem show how print heritage can thrive through innovation and cross-media storytelling.

Eliseu Barreira Junior outlined how Globo evolved from a broadcaster into a digital ecosystem spanning streaming, news, and data platforms. By uniting linear TV and on-demand products, Globo has deepened engagement and strengthened its position against global tech giants.

Angie Byun explored how Korean and Japanese entertainment have become global powerhouses. Through fan economies, multi-platform storytelling, and brand partnerships, K-Pop, K-Drama, and Anime demonstrate how community, data, and creative discipline drive billion-dollar media ecosystems.

Joey Chung presented TNL MediaGene’s rapid rise as a pan-Asian digital group merging media, data, AI, and e-commerce. Its integrated model—25 brands across four languages—shows how regional publishers can scale through acquisitions, analytics, and in-house tech innovation.